Branding Design

What is brand identity?

Brand identity is the collection of all elements that a company creates to portray the right image to its consumer. Brand identity is different from “brand image” and “branding,” even though these terms are sometimes treated as interchangeable.

The term branding refers to the marketing practice of actively shaping a distinctive brand. Brand is the perception of the company in the eyes of the world. Before you start creating your design assets, you need to start from the ground up and lock in the basics of your design structure: the building blocks of your brand identity. The building blocks you’ll want to determine before you create your design assets include:

Developing your brand design

Typography

Typography

Typography refers to—you guessed it—the font (or type) you choose for your branding materials. There are four major types of typography.The typography you choose will say a lot about your brand, so choose wisely.
Serif fonts
Sans serif fonts
Script typography
Display fonts

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Color Palette

Color Palette

People—your potential customers included—have psychological ties to different colors, and using colors strategically in your brand color palette can have a serious impact on how your brand is perceived by your audience.Here are what the colors of the rainbow (plus a few extras) can do to help your brand identity.

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Branding Shapes

Shape

When it comes to your designs, you also want to think about form and shape. This subtle but effective element that can be used to reinforce the desired reaction from your customers: so, for example, a logo that is all circles and soft edges will inspire a very different reaction from a logo that’s sharp and square.

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Designing your brand identity

Logo Design

Logo

A brand identity is an intricate design system. Each element influences the other, but it starts with your logo. You can go old-school here and bust out the pencils to free-sketch.


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Pakeging Design

Product packaging

If your product is a physical one, then product packaging is key to attracting the right customers. Whether you’re thinking about the bottle of a cold-brew beverage.



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Business cards

Business cards

If you’re doing any sort of business development, you’ll want to stock up on business cards. A well-designed card offers the chance to reinforce a positive opinion of yourself in the eyes of potential clients or customers.

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Email design

Email design

Email is a great way to engage your customers and drive business. But most people are at inbox overload, so if you want to grow your business via email, you need the right design strategy to set yourself apart from the clutter.

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Stationery Design

Stationery Design

Stationery design usually consists of paper, office supplies, letterheads, writing equipment, business cards, cases, and other similar items. The entire goal is to have beautiful branding throughout the company.





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Brand Guidline

Brand StyleGuideline

Once you’ve got your design assets, you want to make sure they’re used in the right way, which is why you’ll definitely want to create a brand style guide. This document—which outlines your design assets, when and how to use them, as well as any design do’s and dont’s for your brand—will ensure that any future design is in line with your brand identity and generates the right perception with your audience.

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